BRANDING IDENTITY/GRAPHIC DESIGN

Starting a brand new church takes a strong resolve and dedication. The founders' goal was to change the broken aspects of their city for the better. To dive into their story, PageFour researched strategic demographics and conducted client interviews. With the data at hand the City Light name was chosen highlighting the positive impact and commitment of the church to the local community. The brand logo was designed with the aspect of positive change in mind.

A. Change is represented through the inner light circle erasing the outer space.

B. Order is represented through the symmetry and compass-like shapes.

C. The font changes form bold to light represent the transformation from darkness to light.